_______ means that a marketer can focus various marketing strategies and tactics, such as product design or advertising, on the market segments to accentuate the differences between the segments.

_______ means that a marketer can focus various marketing strategies and tactics, such as product design or advertising, on the market segments to accentuate the differences between the segments.


A) A measurable difference
B) A statistically significant difference
C) A meaningful difference
D) An actionable difference


Answer: D) An actionable difference


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