Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box—by taking a fresh look at a common problem. The advertisers think the message the ad delivers is freshness. However, Rick and Beth Minton think the ad is simply showing people being rude and boorish. One of the possible explanations for these highly different perceptions of the ads is due to an absence of:
A. interpretative links.
B. feedback mechanisms.
C. response hierarchies.
D. a common ground.
E. fields of experience.
Answer: D