Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service?
a. financial
b. psychological
c. physiological
d. social
e. performance
Answer: e. performance
Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service?
a. financial
b. psychological
c. physiological
d. social
e. performance
Answer: e. performance