Peak demand for rooms at the Phoenician, an upscale hotel in Scottsdale, Arizona, occurs during the tourist season from November through mid-April. During the summer slow season when demand for rooms drops considerably, the Phoenician encourages local residents to experience the beauty of the hotel on weekends by offering attractively priced weekend packages. The Phoenician uses which of the following strategies for shifting demand to match capacity?
A. Differentiate on price
B. Modify timing and location of service delivery
C. Vary the service offering
D. Stretch capacity
E. Communicate with customers
Answer: A. Differentiate on price