Price ceilings are set by customer perception. Which of the following sets the floor for the price that a company charges?
A.
Revenue projections
B.
Market conditions
C.
Costs
D.
Customers
E.
Competitors
Answer: C.
Costs
Price ceilings are set by customer perception. Which of the following sets the floor for the price that a company charges?
A.
Revenue projections
B.
Market conditions
C.
Costs
D.
Customers
E.
Competitors
Answer: C.
Costs