R.A. Automobiles has been able to successfully market most of its new inventions in their target markets, because of their focus on niche areas and an efficient and experienced marketing team. The success of R.A. Automobiles in launching most of their inventions is referred to as _____.
A) conversion-ability
B) product penetration
C) diffusion
D) marketization
E) mass-customization
Answer: conversion-ability