Reimbursing a retailer for extra in-store support or special featuring of the brand is called a:

Reimbursing a retailer for extra in-store support or special featuring of the brand is called a:

Reimbursing a retailer for extra in-store support or special featuring of the brand is called a:



a. promotional allowance.
b. merchandise allowance.
c. case allowance.
d. finance allowance.
e. manufacturer's enhancement.


Answer: b


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