Retailers must decide on three major product​ variables: product​ assortment, services​ mix, and​ _________.

Retailers must decide on three major product​ variables: product​ assortment, services​ mix, and​ _________.



A.
promotion
B.
price
C.
segmentation and targeting
D.
store atmosphere
E.
location


Answer: D.
store atmosphere


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