Retailers must decide on three major product variables: product assortment, services mix, and _________.
A.
promotion
B.
price
C.
segmentation and targeting
D.
store atmosphere
E.
location
Answer: D.
store atmosphere
Retailers must decide on three major product variables: product assortment, services mix, and _________.
A.
promotion
B.
price
C.
segmentation and targeting
D.
store atmosphere
E.
location
Answer: D.
store atmosphere