SnackTime Inc., a manufacturer of snacks, was the official sponsor of a cultural event conducted in Tampa, Florida. During the course of the event, it was noticed that other local snack competitors had placed their stalls outside the venue, selling their snacks and soft drinks. What kind of marketing is being demonstrated by SnackTime's competitors?
a.
Cause-related marketing
b.
Piggyback marketing
c.
Ambush marketing
d.
Channel marketing
Answer: C