Marketing MCQ Conducting Marketing Research and Forecasting Demand Some marketers prefer more ________ methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions.

Some marketers prefer more ________ methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions.

a. quantitative
b. qualitative
c. psychographic
d. covert
e. subliminal

Answer: b

Marketing MCQ