The earning potential of a brand over a 12 month period is known as its
a. market value.
b. asset base.
c. market equity.
d. price potential.
e. market share.
Answer: a. market value.
The earning potential of a brand over a 12 month period is known as its
a. market value.
b. asset base.
c. market equity.
d. price potential.
e. market share.
Answer: a. market value.