The _____ is a planning tool that can be used by marketers to consider how controllable elements of the communications process interact with the consumers' response process.

The _____ is a planning tool that can be used by marketers to consider how controllable elements of the communications process interact with the consumers' response process.



A. dissonance/attribution model
B. persuasion matrix
C. AIDA model
D. response model
E. elaboration likelihood model (ELM)


Answer: B


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