The largest consumer environmental segment is the True Blue Greens, who are characterized by ________.
a. a strong knowledge of environmental issues and a higher likelihood to engage in environmentally conscious behavior
b. the belief that their individual behavior cannot improve environmental conditions
c. their belief that environmental indifference is mainstream
d. a lack of time or inclination to behave entirely green
e. the purchase of environmentally conscious products, but only if those products meet their needs
Answer: a