The text describes four kinds of company—agency—customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

The text describes four kinds of company—agency—customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?



A. company—agency—customers

B. company—agency—local agency—customers

C. company—foreign agency—customers

D. company—foreign agency—Internet—customers

E. company—Internet—customers


Answer: B. company—agency—local agency—customers


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