The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process.

The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process.



A. expertise; yielding
B. expertise; identification
C. power; identification
D. attractiveness; identification
E. attractiveness; internalization


Answer: D


Learn More :

Marketing

Learn More Multiple Choice Question :