The world's best-known cosmetics companies are setting their sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. However, these companies have to understand:
A) that women's preferences in those countries are almost similar.
B) that Chinese consumers are not willing to invest in beauty products.
C) what beauty means to Chinese women.
D) that working Indian women prefer only local brands.
E) cosmetics are preferred mostly by the top end of the market in China.
Answer: C. What beauty means to Chinese women