To be potentially useful to the marketing researcher or manager, differences must, at minimum, be ________.

To be potentially useful to the marketing researcher or manager, differences must, at minimum, be ________.

To be potentially useful to the marketing researcher or manager, differences must, at minimum, be ________.


a. observable
b. recordable
c. statistically significant
d. detectable
e. behavioral


Answer: c. statistically significant


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