Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.



a. views of others
b. views of organizations
c. views of themselves
d. views of the universe
e. views of society

Answer: b


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