Value co-creation occurs in what phase of the new production development process?
A.
Market strategy development
B.
Test marketing
C.
Idea generation
D.
Product concept development and screening
E.
Business analysis
Answer: idea generation
Value co-creation occurs in what phase of the new production development process?
A.
Market strategy development
B.
Test marketing
C.
Idea generation
D.
Product concept development and screening
E.
Business analysis
Answer: idea generation