What is a value proposition?
A.
An acknowledgement that it is more expensive to attract new customers than it is to retain current ones
B.
An undisputed fact that one product or service is superior to other products or services that customers might choose from competitors
C.
When a company makes money for the company's management, its workers, and its shareholders
D.
The benefits of a product itself
E.
A marketplace offering that fairly and accurately sums up the value that the customer will realize if he or she purchases the product
Answer: E.
A marketplace offering that fairly and accurately sums up the value that the customer will realize if he or she purchases the product