Marketing MCQ Conducting Marketing Research and Forecasting Demand When calculating the market demand function, the ________ is the base sales that would take place without any demand-stimulating expenditures.

When calculating the market demand function, the ________ is the base sales that would take place without any demand-stimulating expenditures.

a. market supply
b. market minimum
c. market potential
d. market demand
e. inert market

Answer: b

Marketing MCQ