When marketers develop an advertising message, one of their primary goals is to encode the message:
A. in a way that makes their message is unique to each individual who is exposed to the ad.
B. so that it can only be understood by members of the target audience.
C. so that it will be understood and interpreted in a similar way by most consumers.
D. using nonverbal communication so as to eliminate problems with connotations and jargon.
E. so that it requires effort to decode it.
Answer: C