When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents, the process is referred to as:

When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents, the process is referred to as:


A) Descriptive analysis.
B) Difference analysis.
C) Relationship analysis.
D) Inference analysis

Answer: D) Inference analysis


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