Which of the following BEST describes a marketing plan?
A.
The segment(s) on which an organization focuses its marketing plan and toward which it directs its marketing efforts
B.
A distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market
C.
A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy
D.
The combination of all possible customers in a market regardless of the differences in their specific needs and wants
E.
A major marketing decision for most organizations
Answer: A document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy