Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?
a.pretest
b.pseudo-research
c.shilling
d.stealth research
Answer: B: Pseudo-research
Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?
a.pretest
b.pseudo-research
c.shilling
d.stealth research
Answer: B: Pseudo-research