Which of the following is a reason for nonparticipation in trade shows?
a.
It is difficult for the firm to choose the appropriate trade fairs for participation.
b.
Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
c.
Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
d.
They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.
Answer: A