Which of the following is true about the relevance of Maslow's hierarchy of needs to international marketing?
a.
Need levels remain the same worldwide with regard to economic status, technology level, and other factors.
b.
People all over the world consistently follow Maslow's hierarchy of needs.
c.
In developing economies, people may forgo meeting some physiological needs or safety needs in order to purchase higher-level products such as cell phones and automobiles.
d.
In countries that are characterized by substantial poverty, the focus is on satisfying self-actualization needs.
Answer: C