Which of the following is true regarding prospecting at trade shows?
A) It is hard to identify prospects.
B) It is easier to identify good prospects and close sales at a trade show.
C) It is costly because it is hard to close sales for trade show prospects.
D) It requires over five sales calls to close a sale from trade show prospects.
E) Trade show prospects are less motivated to buy than are other prospects.
Answer: B) It is easier to identify good prospects and close sales at a trade show.