Which of the following refers to the mental image that a brand, or the company as a whole, evokes in the minds of consumers?
a.
Innovation
b.
Social engineering
c.
Unique selling proposition
d.
Positioning
Answer: D
Which of the following refers to the mental image that a brand, or the company as a whole, evokes in the minds of consumers?
a.
Innovation
b.
Social engineering
c.
Unique selling proposition
d.
Positioning
Answer: D