Marketing MCQ Marketing Chapter 9 Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?

Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?

Marketing Chapter 9

Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?

A.
Trademark
B.
Brand
C.
Brand equity
D.
Brand meaning
E.
Brand storytelling

Answer: brand

Marketing MCQ

Which of the following refers to a​ name, a​ term, a​ symbol, or any other unique element of a product that identifies one​ firm's product(s) and sets it apart from the​ competition?

Which of the following refers to a​ name, a​ term, a​ symbol, or any other unique element of a product that identifies one​ firm's product(s) and sets it apart from the​ competition?

Learn More :

Share this

Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?

Which of the following refers to a name, a term, a symbol, or any other unique element of a product that identifies one firm's product(s) and sets it apart from the competition?