Which of the following statements is true regarding an import-oriented distribution structure?

Which of the following statements is true regarding an import-oriented distribution structure?



A. The importer-wholesaler traditionally performs most of the marketing functions.

B. The relationship between the importer and any middleman is similar to that found in a mass-marketing system.

C. Several independent agencies providing functions such as advertising, marketing research, financing are a part of this distribution structure.

D. The idea of a channel as a chain of intermediaries performing specific activities is common.

E. This distribution system is national in scope.


Answer: A. The importer-wholesaler traditionally performs most of the marketing functions.


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