Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)?

Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)?



a. Custom marketing research firms
b. Syndicated-service research firms
c. Specialty-line marketing research firms
d. General-line marketing research firms
e. Nonprofit marketing research firms


Answer: b


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