Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?

Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?

Which of the following types of tests help determine the potential acceptance and proper understanding of a proposed new product?



a.
Product tests
b.
Brand equity tests
c.
Gateway tests
d.
Concept tests


Answer: d.
Concept tests


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