Which promotional mix alternative has the advantage of allowing the seller to see or hear the potential buyer's reaction to the message?
a. Advertising
b. Personal selling
c. Public relations
d. Sales promotion
e. Publicity
Answer: b
Which promotional mix alternative has the advantage of allowing the seller to see or hear the potential buyer's reaction to the message?
a. Advertising
b. Personal selling
c. Public relations
d. Sales promotion
e. Publicity
Answer: b