A group of brands resulting from an information search, from which a buyer can choose is referred to as the buyer's:

A group of brands resulting from an information search, from which a buyer can choose is referred to as the buyer's:

A group of brands resulting from an information search, from which a buyer can choose is referred to as the buyer's:



a. evoked set
b. primary set
c. inert set
d. complete set
e. justifiable set


ANSWER: a


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