A set of prescriptions defining what the behavior of a position member should be is a:
a. Role (in the Marketing Channel)
b. Differing Goals
c. Language Differences
d. Expert Power
e. Communication Difficulties
Answer: A
A set of prescriptions defining what the behavior of a position member should be is a:
a. Role (in the Marketing Channel)
b. Differing Goals
c. Language Differences
d. Expert Power
e. Communication Difficulties
Answer: A