ABC Electonics, Inc. is reviewing progress made on its strategic marketing efforts. Management is very concerned that its marketing objectives have not been achieved and is considering a revision to its strategic marketing plan. ABC is operating at the ___________ stage of the strategic marketing process.

ABC Electonics, Inc. is reviewing progress made on its strategic marketing efforts. Management is very concerned that its marketing objectives have not been achieved and is considering a revision to its strategic marketing plan. ABC is operating at the ___________ stage of the strategic marketing process.


SWOT stage

Product-Market Selection stage

Determining Position stage

Implementation stage

Controlling stage


Answer: Controlling stage


Learn More :