After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in

After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in



A.
target marketing.

B.
situation analysis.

C.
diversification.

D.
positioning.

E.
market penetration estimation.


Answer: A


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Marketing Chapter 2

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