An emotional appeal aims to satisfy consumers' __________, whereas an informational appeal speaks to consumers' __________.

An emotional appeal aims to satisfy consumers' __________, whereas an informational appeal speaks to consumers' __________.



A.
needs; desires

B.
institutional focus; personal focus

C.
personal desires; utilitarian needs

D.
top-of-the-mind awareness; bottom-of-the-mind reactions

E.
cost-consciousness; imaginations


Answer: C


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