Anita has gone to the same hair salon for the past ten years. She believes that her stylist, the salon owner, does a better job of cutting and styling her hair than anyone else could. Other salons have opened closer to Anita's home, some offering more plush facilities or lower prices, but she isn't tempted to switch. Anita's attitude toward the salon is an example of
A.
a sustainable competitive advantage.
B.
a customer retention program.
C.
an opportunity, in SWOT analysis.
D.
customer loyalty.
E.
the benefits of a locational excellence strategy.
Answer: D