BlueSpray Co. has created a new clothes dryer that uses light to dry clothes. The company has created a prototype and is testing a marketing mix. The product manager has developed an estimate of the return on investment. Considering these activities, the product is most likely in the _____ stage of the new-product development process.
a) idea generation
b) screening
c) commercialization
d) development
e) idea evaluation
Answer D
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