Competition between different types of firms at the same channel level is known as _______ competition.
a) Horizontal
b) Intertype
c) Vertical
d) Channel System
e) Interbrand
Answer: B
Competition between different types of firms at the same channel level is known as _______ competition.
a) Horizontal
b) Intertype
c) Vertical
d) Channel System
e) Interbrand