Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment. Understanding the values of this market segment allows marketers to
A.
emphasize the benefits these consumers are looking for in a college education.
B.
lower the price for this market segment.
C.
offer alternative courses based on geographic location.
D.
employ loyalty marketing strategies.
E.
use micromarketing strategies.
Answer: A