Following sources are originating within the organization thus they are controlled by service firms EXCEPT___________
a. Front line staff
b. Advertising
c. Public Relations
d. Direct Marketing
e. Word-of-mouth
Answer: E
Following sources are originating within the organization thus they are controlled by service firms EXCEPT___________
a. Front line staff
b. Advertising
c. Public Relations
d. Direct Marketing
e. Word-of-mouth
Answer: E