For years, when considering new products, marketers at Celestial Seasonings asked themselves, "What would Stacy think?" Stacy was a fictional character representing 25-50-year-old, educated, upper-income women who rarely watched television but did a lot of reading. "Stacy" represented Celestial's primary
A.
demographic segment.
B.
positioning.
C.
SBU.
D.
target market segment.
E.
sustainable competitive advantage.
Answer: D