Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to providing fast, courteous service in a clean, professional-looking environment. Gerald's has used this strategy for over 40 years, expanding to 15 outlets. Gerald's Tire Store has created a ___________________ to create and deliver value and to develop a sustainable competitive advantage.
A.
segmentation strategy
B.
set of metrics
C.
market development strategy
D.
diversification strategy
E.
macro, or overarching, strategy
Answer: E