H&R is a small, local heating and air conditioning business. The area military base is a potential source of growth, and H&R already installs and services the type of equipment the military would require, but it is difficult to get established as a certified government contractor. H&R is considering a ____________ growth strategy.
A.
product proliferation
B.
market development
C.
market penetration
D.
diversification
E.
product development
Answer: B