In the immediate marketing environment, the first factor that affects the consumer is
A.
demographics.
B.
cultural values.
C.
social trends.
D.
the firm itself.
E.
technological advances.
Answer: D
In the immediate marketing environment, the first factor that affects the consumer is
A.
demographics.
B.
cultural values.
C.
social trends.
D.
the firm itself.
E.
technological advances.
Answer: D