_____ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

_____ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.



A) "Pattern advertising"
B) "Template advertising"
C) "Cookie-cutter advertising"
D) "Model advertising"
E) "Stereotype advertising"


Answer: A  "Pattern advertising"


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