Let's Dish is a meal-preparation service operating in three states. Customers visit a Let's Dish store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If Let's Dish wanted to expand into new areas of the U.S., what segmentation method would probably be most useful in choosing new locations?
A.
loyalty segmentation.
B.
benefit segmentation.
C.
psychographic segmentation.
D.
geodemographic segmentation.
E.
demographic segmentation.
Answer: D